How I Sell Homes in Santa Cruz County for top dollar
For sellers, my edge comes down to two things that genuinely move the outcome: engaging marketing with broad reach, and strong negotiation. I run paid video ads and targeted campaigns that put your home in front of more serious buyers, many of them from over the hill in the Bay Area. Then, when the offers come in, I negotiate hard for every dollar, because that is where the result is won.
I listed a home in Aptos at $1,388,000 at $1.388 million and asked every agent at broker tour to guess the final sale price. More than twenty entered, and the highest guess was $1.4 million. The winning buyer opened at asking. I negotiated the sale to $1.53 million, beyond every estimate in the room and $142,000 over that buyer's first offer.
What one client said:
"Trained as an attorney, she has a real edge in negotiation. On one sale she used a strategy that got me a better price than I thought possible." Livio P.
Curious what your home could bring? Start with a home valuation, or schedule a quick call.
Most agents list your home and wait. Here's what I do differently:
Strategic pricing. I price to create competition and draw multiple offers, not just to match the comps. In Santa Cruz County, the final number often comes down to how much buyer interest the right pricing creates.
Smart prep, real return. I focus your prep budget on the improvements that deliver the best return on your investment, the right updates, professional staging, the finishing touches that make your home show its best, and steer you away from expensive fixes that won't pay you back.
Video ads that find hidden buyers. I run paid video ad campaigns that reach thousands of people beyond those already scrolling the listing sites, including buyers over the hill in Silicon Valley. They regularly earn tens of thousands of views, and video often creates an emotional attachment to a home before a buyer has ever stepped inside, which is what makes them want to see it in person.
An attorney's eye for negotiation. Trained as an attorney, I counter every offer, even the lowest, and then go further, negotiating them upward, sometimes over the phone, which is where I do my best work.
Here's the kind of reach my paid Facebook video ad campaigns generate. Each one reached more than ten thousand people and was played even more times than that, a sign viewers came back to watch again. It's the same video marketing I'll put behind your home.
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Helen Landry, REALTOR®, COMPASS
620 Capitola Ave, Capitola, CA 95010
Serving all of Santa Cruz County
831-889-9555
Helen@helenlandryhomes.com
DRE#01965547